Does Media Still Enthrall?
Tushar Vyas, from mOne-Group M: “Traditionally, media enthralled people. Today it doesn’t happen – customers are multitasking and fragmented. Today’s customer wants to gain perspective, personalise the experience, get involved and participate. Digital allows this to happen.” Quoted by Dina Mehta at Digital Summit 2006 – Integrating Online into the Traditional Media Mix panel. Where … Read more