I help companies understand how AI systems interpret, use, and act on their websites — and how to stay in control.
My work combines more than two decades of technology analysis with hands-on experience building influential web products and publications.
Start with an Agentic Web Audit
If you’re exploring how AI affects your website or product, the best place to begin is a structured:
👉 Agentic Web Audit
An AI readiness assessment for websites
This is not an automated scan. It’s a hands-on assessment of how AI systems actually interact with your site — combining technical testing with product and platform analysis
You get a clear, actionable view of:
- how AI systems access, interpret, and use your site
- how you appear in tools like ChatGPT, Claude, and Perplexity
- where the highest-impact opportunities are
It’s designed as a focused, standalone engagement that delivers clear, actionable recommendations you can implement immediately.
Each audit is conducted manually using a structured framework — not generated by software.
What happens next
If you’d like support implementing or expanding on the findings, I also work with teams on:
- Product strategy (AI & web) — defining AI-native features and interaction models
- Editorial product development — building content-led products and platforms
- AI & web analysis — understanding how the ecosystem is evolving and where to position
These engagements range from short, defined projects to ongoing advisory.
More about me
I’m Richard MacManus, a technology analyst and product strategist who has been building on the web for more than two decades.
I founded ReadWriteWeb, one of the most influential technology publications of the Web 2.0 era, growing it into a global media business. Later, I served as Senior Editor at The New Stack, where I expanded coverage into frontend development and AI.
My work focuses on how products, platforms, and content systems evolve — combining hands-on analysis with a deep understanding of web technologies in practice.
Today I advise on AI-driven web products and the emerging “Agentic Web.”
Contact
If you’re interested in working together, please fill in this form or email me directly (richard AT ricmac.org).
