The Agentic Web

I’m a technology analyst and product strategist focused on how AI is reshaping the web, including the shift toward the Agentic Web.

I’ve spent more than two decades analyzing and building on the web — from founding ReadWriteWeb (2003–2012), one of the most influential publications of the Web 2.0 era, to covering developer platforms and AI as Senior Editor at The New Stack.

Today I focus on how AI is changing the web in practice — through products, platforms, and real-world implementations.

Start here: Agentic Web Audit

If you want to understand how AI systems interact with your website today, I offer a structured:

👉 Agentic Web Audit
An AI readiness assessment for websites

This is a hands-on, non-automated assessment of how AI systems:

  • access your content
  • interpret its structure
  • interact with your site and APIs
  • represent you in tools like ChatGPT, Claude, and Perplexity

→ Learn more about the Agentic Web Audit

How I help

I work with organizations at different stages — from early ideas to established platforms — helping them design products, build content systems, and navigate the evolving AI landscape.

  • Shape AI-driven products: Define how AI fits into your product — from new features to agent-based interfaces and AI-native experiences.
  • Launch and grow editorial products: Act as a founding editor to develop content-led products, including publications, developer media, and AI-assisted editorial workflows.
  • Make sense of the AI/web landscape: Provide clear, practical insight into how AI is changing the web, developer platforms, and digital publishing.

→ Consulting & advisory

Current work

I publish analysis and experiments exploring the future of the web.

  • Web AI Lab: Experiments building AI-powered web applications, including agent-based interfaces and browser-native AI.
  • Analysis: Writing on AI, developer platforms, and the future of the web.
  • Cybercultural: A long-form project documenting the history of the internet and web design.

Selected experience

  • Founder, ReadWriteWeb (2003–2012)
  • Senior Editor, The New Stack (2020–2026)
  • 20+ years analyzing web technologies, platforms, and digital media
  • Advisor and consultant to technology companies and media organizations

Book

My latest book, Bubble Blog, is a memoir of building ReadWriteWeb and experiencing firsthand the technological shifts that defined Web 2.0.

Bubble Blog book

Where to find me

Originally from New Zealand, I’m now based in the UK.