By Steve O’Hear, a Mac fan who runs a ZDNet blog called The Social Web. Steve was also the writer and director of the documentary In Search of the Valley: a personal journey into the psyche of Silicon Valley.
Today’s Macworld keynote by Steve Jobs was possibly the most hyped since his return to the company 10 years ago. Along with the usual speculation and rumors about possible new products, Apple further fanned the flames of anticipation by publishing a teaser on their website proclaiming: “The first years were just the beginning. Welcome to 2007.” Did Jobs deliver? The short answer is yes… and no.
Apple TV
With many features of the Apple TV (previously code-named iTV) already pre-announced, I was somewhat under-whelmed by the final product. The Apple TV is primarily a PC extender, designed to stream content from iTunes (music, movies, television shows and podcasts) from a Mac or PC onto a television. Additionally, the set-top box can display photos stored in iPhoto (Mac) or Adobe Photoshop Elements / Photo Album (PC). The only new revelation is that Apple TV will have a built-in 40GB hard drive, so that users have the option to store some content on the device – which can be synced with a PC or Mac running iTunes.
Most disappointingly, Apple didn’t open up the Apple TV like I had hoped; to enable it to connect to web services other than iTunes. Without the ability to pull down content from elsewhere on the net (such as YouTube or Flickr for example), the device feels too heavily tied to the iTunes download store. Additionally, the Apple TV faces competition from the already entrenched XBox 360 – with its newly announced IPTV capabilities – along with Sling Media’s soon-to-be released SlingCatcher.
iPhone
The big news was of course the iPhone, which Read/WriteWeb covered earlier today. Described as “three revolutionary products in one”, the iPhone combines the capabilities of an iPod, mobile phone, and internet mobile communicator. With the iPhone, Jobs and co have seemly achieved the impossible by creating a single product that simultaneously ticks multiple boxes on many an Apple fan’s wish-list. Widescreen iPod (check), smart-phone (check), WiFi tablet (check) – all powered by a version of Apple’s desktop operating system, OS X.
Let’s drill down into some of the iPhone’s defining features…
A gesture-based UI
Perhaps the most revolutionary aspect of the device is its innovative (and patented) UI, which Apple calls Multi-touch. Designed to be used without a stylus, the device’s touch-screen can interpret finger ‘gestures’. To unlock the iPhone for example, a user moves their finger from left to right. Alternatively, to zoom in on a web page or photo, a pinching gesture is required. A virtual QWERTY keyboard is also available when needed, for example when taking notes or writing an email.
Desktop-class applications
As already stated, the iPhone runs a version of OSX – and as a result it comes with a number of applications that Mac users will already be familiar with, including the Safari web browser, Mail, and Apple Widgets. Also included is an iTunes-like media player, a photo browser, and standard PIM applications (iCal, Address Book, etc). Where appropriate, all application data – phone numbers, appointments, music, etc – syncs with a Mac or PC through iTunes.
Google and Yahoo
Surprisingly, Apple has partnered with both Google and Yahoo – with each search-engine offered as a default option. A version of Google Maps is also included and Yahoo is used to power ‘push email’ right out of the box. This positions the iPhone as the latest Blackberry killer.
Internet connectivity is provided by WiFi and EDGE. The bundled apps from Google and Yahoo, along with Apple’s webified widgets and the inclusion of a full version of its Safari browser, makes the iPhone a a serious Internet device – which in some ways competes with Nokia’s linux-driven Internet tablet, as well as Microsoft’s UMPC devices.
Other specs
The iPhone has 3.5 inch (diagonally) widescreen with a resolution of 320 by 480 (160 ppi). Storage is flash memory and comes in both a 4GB and 8GB version. The phone is Quad-band and has a 2 megapixel camera. Apple claims a battery life of 5 hours for talk, video, and browsing; and 16 hour for audio playback… although no details of standby time were provided.
iPhone is revolutionary, but needs to open up too
Steve Jobs was clearly excited about this announcement, telling the audience gathered at the Moscone Center in San Francisco that he’d waited two and a half years to tell us about the iPhone. And he had every right to be excited. The word revolutionary is banded about too often, but in many ways the iPhone looks like a major break through – particularly on the User Interface side.
However, while the bundled apps from Apple, Google and Yahoo are a great start, I’m hoping that the iPhone (unlike the iPod) will be opened to third-party developers. With the device being driven by a version of OS X, imagine what the rest of the developer community could bring to the party. If Apple doesn’t go down this road it will leave many a Mac fan (including myself) wanting more.
Flickr Photos: Chris Heuer and Alex Choi
Originally published on ReadWriteWeb (archived copy)