Microserfs

microserfsFor the record, I have actually read Microserfs, by Douglas Coupland. Indeed just over a year ago I wrote on my blog that Microserfs is my favourite Douglas Coupland book. I wasn’t in the room when Dave Winer talked to the others about it, leading him to write this:“I’m over at the Web 2.0 Workgroup at Mike Arrington’s, and if you can believe this, none of these guys have read Microserfs. Totally 1.0. Unfuckingreal.”I just thought I’d set the record straight, seeing as I’m a Literary Geek and my reputation is at stake here 🙂

Originally published on ReadWriteWeb (archived copy)

Consulting

Make your site AI-ready

I help publishers and tech companies adapt to the agentic web — from AI discoverability to on-site assistants and Web AI strategy.

Explore consulting →