I work with companies, media organizations and developer platforms on product, editorial and AI strategy — with a focus on how artificial intelligence is reshaping the web.
My work combines more than two decades of technology analysis with hands-on experience building influential web products and publications.
What I Do
Product strategy (AI & web)
I help teams define how AI fits into their product — from new features to entirely new interaction models.
This includes:
- Identifying opportunities for AI-native product experiences
- Designing agent-driven and tool-based interfaces
- Aligning product direction with the evolving AI ecosystem
- Translating emerging technologies into practical product decisions
Editorial product development
I help organizations launch and grow content-led products — from publications to developer-focused media platforms.
This includes:
- Acting as a founding editor for new initiatives
- Defining editorial strategy, voice, and audience
- Turning podcasts, research, or internal knowledge into scalable content products
- Aligning content with product and growth strategy
AI and web ecosystem analysis
I provide clear, actionable insight into how the web is evolving in the AI era.
This includes:
- The Agentic Web — AI systems interacting with websites and services
- The Web AI stack — how AI integrates with web infrastructure
- Developer platforms and tooling
- The impact of AI on publishing and the open web
How I Work
I offer the following focused engagements:
Short-term projects
Defined pieces of work over a few weeks or months, focused on editorial, product, or research outcomes.
Examples include:
- Developing an editorial product or publication from scratch
- Defining product direction for AI-enabled features or platforms
- Producing a research report on AI and the web ecosystem
- Translating internal knowledge (e.g. podcasts, interviews) into structured editorial output
Ongoing advisory
Regular calls providing insight into AI, developer platforms, and the evolving web ecosystem.
About Richard
Richard MacManus is a technology analyst, product strategist, and founding editor who has chronicled the evolution of the web for more than two decades. He founded ReadWriteWeb, one of the most influential tech blogs of the Web 2.0 era, and later served as Senior Editor at The New Stack covering frontend development and AI. Today he writes and advises on AI-driven web products and the emerging “Agentic Web.”
Contact
If you’re interested in working together, please fill in this form or email me directly (richard AT ricmac.org).
