How AI systems use your website — and what to do about it
AI agents are already interacting with your site: summarizing content, deciding what to cite, and acting on behalf of users.
Most websites aren’t designed for this, which becomes a problem as AI systems take on a more active role. In an agent-mediated web, your site becomes the control layer — the place where you define how AI works with your content.
This playbook shows you how to adapt and what to build next.
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The shift
We’re moving from a browseable web to an agentic web.
Instead of users reading your pages, AI agents read your site for them.
That changes:
- how content is discovered
- how authority is established
- how websites need to be built
What you’ll get
A concise, practical guide to:
- how AI systems access your content
- how they interpret structure and meaning
- what makes content extractable and citable
- how APIs, feeds, and structured data fit in
- where most websites fall short today
No hype. No tooling bias. Just how it actually works.
Why this matters
If AI systems can’t clearly access and interpret your site:
- you won’t be cited
- you won’t be surfaced
- you won’t be represented accurately
This is already happening, so you need to adapt now.
Who it’s for
- Product and engineering leaders
- Developers building web platforms
- Media and publishing teams
- Anyone responsible for a website that matters
Credibility
I’ve spent more than two decades analyzing and building on the web — from founding ReadWriteWeb to covering developer platforms and AI at The New Stack.
This playbook is based on hands-on testing of how AI systems actually interact with websites today.
If you want to go further:
I also offer an Agentic Web Audit — a hands-on assessment of how AI systems access, interpret, and represent your website today.