--- title: "RWW 2004" date: 2017-07-02 author: "Richard MacManus" --- # RWW 2004 [![](https://ricmac.org/wp-content/uploads/2017/07/Screen-Shot-2017-07-08-at-10.03.04-AM-1024x872.png)](https://web.archive.org/web/20041011073425/http://www.readwriteweb.com:80/index.php)RWW design by the end of 2004; screenshot from October.December 30: [Best Web 2.0 Companies of 2004](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002609.php) 29: [MT 3.14 Upgrade](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002606.php) 24: [Christmas Wrap-up](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002602.php) 22: [Contextual Ads and Creative Commons](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002590.php) 22: [Mark Fletcher: Boing Boing, Bloglines and Google](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002589.php) 21: [Contextual Adverts in Bloglines in 2005](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002577.php) 20: [RSS Reader Market Share](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002574.php) 19: [Bob Dylan Chronicles and Blogging for the thing’s sake](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002572.php) 16: [Grunge CMS](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002568.php) 15: [2005 Predictions (and some personal news)](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002560.php) 14: [Technorati Issue Solved](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002558.php) 13: [What’s wrong with Technorati?](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002553.php) 12: [eBooks on Mobile Phones](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002552.php) 10: [bloggers steps the marketing monster nicely](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002547.php) 10: [Weblog Reading And Writing: Always Unfinished?](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002546.php) 09: [Cut-ups of my Top 10 posts of 2004](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002543.php) 07: [Top 24 of 2004](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002525.php) 03: [Automation and the Real Costs of CMS’s](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002514.php) 01: [PubSub LinkRank](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002507.php) November 29: [The Marqui Experiment](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002493.php) 26: [Schwartz on Network Services](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002486.php) 25: [First eBook Purchase](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002483.php) 25: [Combined Subscriber Stats for Aliased RSS Feeds](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002482.php) 23: [Branding Microcontent](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002477.php) 19: [Blog Aid Successful](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002473.php) 18: [Tim O’Reilly Interview, Part 3: eBooks & Remix Culture](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002454.php) 17: [Summary of Bill Ives’ KM Storytelling Posts](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002451.php) 17: [Tim O’Reilly Interview, Part 2: Business Models & RSS](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002442.php) 17: [Don’t all link to me at once…](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002440.php) 15: [Tim O’Reilly Interview, Part 1: Web 2.0](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002434.php) 12: [On Influence – Media Interest in Blogs](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002432.php) 10: [Gettin’ Paid: A Future for Content Creators?](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002427.php) 08: [Living Data & The Momentum of Webfeeds](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002417.php) 05: [Design for Data III](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002410.php) 05: [Design for Data II](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002409.php) 04: [Design for Data: Thoughts](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002402.php) 04: [US Elections – Global Mind](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002398.php) 02: [How to build a Web 2.0 company](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002395.php) 01: [Asymmetrical Analytics](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002390.php) October 29: [The Larry King of Blog Interviews?](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002384.php) 28: [Joel’s Best Software Essays of 2004](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002382.php) 26: [Interview with Lucas Gonze of Webjay](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002378.php) 26: [Us and Them](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002374.php) 25: [Web 2.0 book idea update / Moneyball review](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002372.php) 22: [Top Ten Blog Post Titles I Want To Use](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002371.php) 20: [Blogging as Marketplace and Ecology](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002363.php) 19: [Feedburner and Blog-Centered Stats](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002350.php) 14: [Bloglines Subscriber Stats Redux](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002343.php) 13: [The Role of Storywriters in Organisations](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002340.php) 11: [C For Content](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002337.php) 10: [Content Renaissance On The Web](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002335.php) 06: [Third Generation Knowledge Management](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002319.php) 06: [Shhh, Don’t Tell The Users!](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002315.php) 03: [Content Platforms](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002304.php) September 30: [Why Yahoo! + RSS = Good Thing](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002291.php) 28: [Semantic Web is a Program](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002279.php) 26: [Douglas Coupland – Hey Nostradamus!](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002270.php) 24: [Mobile Web – Watch This Space!](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002267.php) 22: [Bit of a Re-design](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002263.php) 22: [On Collaboration](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002262.php) 20: [Baby names for bloggers – comments](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002250.php) 17: [Suggested baby names for bloggers](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002246.php) 15: [Pens, Weblogs & Knowledge Management](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002241.php) 10: [Portable Internet](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002226.php) 07: [Digital Lifestyle Mobile Jigsaw](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002204.php) 07: [Gmail Invite Giveaway Galore!](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002203.php) 02: [eBook Culture Strategy, Part 1](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002195.php) 01: [Mobility](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002188.php) August [![](https://ricmac.org/wp-content/uploads/2017/07/Screen-Shot-2017-07-08-at-10.01.15-AM-1024x900.png)](https://web.archive.org/web/20040806034204/http://www.readwriteweb.com:80/index.php)RWW design around August 2004.29: [Case Study of a Non-Geek Topic-Focused Blog: Fast Machines](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002167.php) 28: [New Strategy for Read/Write Web](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002166.php) 27: [What are your Google Number 1’s?](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002158.php) 26: [What’s Your Brand?](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002156.php) 25: [Elvis and Me](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002151.php) 23: [RVW Reviews on Read/Write Web](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002143.php) 23: [The Coma – Alex Garland](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002142.php) 19: [Topic-focused Blogs: Examples](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002140.php) 18: [Mobile Media](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002139.php) 17: [My Goals for eBook Culture](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002129.php) 13: [Context on the Web](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002124.php) 11: [Systems Builder](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002119.php) 10: [Open Media](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002114.php) 09: [Electracy Comes From Other Planets](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002110.php) 06: [Multimedia Blogging](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002098.php) 05: [Introducing eBookCulture.com](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002091.php) 04: [Morning Coffee Note: Heavy Themes](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002088.php) 03: [Audio Blogging Experiment Results](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002087.php) 03: [Reliance](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002086.php) July 30: [A New Kind of Literacy](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002083.php) 29: [Notes on Tim O’Reilly’s Oscon 2004 speech](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002081.php) 26: [Read/Write/Think/Dream](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002068.php) 25: [Audio Blogging enhances the Social Web](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002065.php) 23: [Audio version of The Fractal Blogosphere](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002058.php) 22: [More on Subscriber Stats](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002055.php) 19: [We’re all on the same page](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002040.php) 18: [Analysing Bloglines Subscriber Stats](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002039.php) 15: [Sylvian and The System](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002038.php) 12: [Winter Reading](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002028.php) 09: [Gestating](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002021.php) 01: [Quick thoughts on Kottke’s Re-Design](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001996.php) 01: [Beginning to see the light](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001995.php) June 24: [Knowledge Management for Generation Y](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001990.php) 21: [Mama don’t let your baby grow up to be a Generalist](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001978.php) 20: [I’m valid again](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001970.php) 19: [How much free music is available online?](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001969.php) 19: [Google AdSense for Search](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001968.php) 18: [Feed of the Day](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001964.php) 17: [I want to promote NZ music on WebJay](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001963.php) 17: [Funk](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001958.php) 16: [The Bore-osphere](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001954.php) 14: [Limits of the Web in 2004](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001951.php) 11: [Knowledge Management in the Real World](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001946.php) 08: [A Theory of Synchronicity for the Web](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001937.php) 04: [Stasis and Synchronicity](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001928.php) 01: [Govt takes up publishing standard](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001916.php) May 30: [Checking out the IRC world](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001912.php) 28: [Fixed a couple of CSS bugs](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001907.php) 27: [Weblogs as Avatars: some thoughts](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001902.php) 24: [Auto-pinging Topic Exchange](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001887.php) 24: [Topic Navigation Live](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001885.php) 21: [Topics: Automatic for the People](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001883.php) 20: [More on Topic-Sharing Community](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001877.php) 20: [Proposed Solution for ENT Topic-Sharing Community](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001876.php) 17: [RSS in New Zealand E-Government](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001866.php) 16: [Reaching for the Golden Ring (or Getting Paid)](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001862.php) 12: [Duplicating Link and Guid](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001847.php) 11: [Pop Quiz: Comments](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001845.php) 10: [MT Migration – The How and the CSS](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001842.php) 09: [Why I moved from Radio Userland to Movable Type](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001838.php) 07: [Running on MT](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001837.php) 01: [Taxi Driver Strategies](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001829.php) 01: [My Digital Web Magazine article](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001828.php) April 25: [Combined project for topic mapping in blogging?](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001827.php) 25: [One Year On: Part 2](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001826.php) 22: [One Year On: Part 1](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001825.php) 19: [I guess this makes me a journalist](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001824.php) 15: [Media Literacy and How Blogs Should Evolve](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001823.php) 13: [Napoleon’s Glance – the Art of Web Strategy](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001822.php) 07: [Dirtside to Spaceside in 100 words](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001821.php) 04: [Kill Blog](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001820.php) March 31: [Doin’ it for the People](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001819.php) 29: [Interview with Marc Canter](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001818.php) 25: [Must. Blog. Something.](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001817.php) 18: [CSS Libraries – Making CSS Layouts Easier for Web Designers](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001816.php) 17: [Update on my Weblog Goals for 2004](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001815.php) 11: [CSS layouts vs Tables: What’s the Pragmatic Choice?](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001814.php) 10: [Permutation City](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001813.php) 04: [There is no End User](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001812.php) 01: [Peter Jackson and the American Dream for kiwis](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001811.php) February [![](https://ricmac.org/wp-content/uploads/2017/07/Screen-Shot-2017-07-08-at-10.08.31-AM-1024x687.png)](https://web.archive.org/web/20040224205223/http://www.readwriteweb.com)February 200429: [Remix Culture](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001810.php) 26: [Moving your Radio Userland comments system to PyCS](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001809.php) 26: [Testing PYCS comments server](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001808.php) 24: [The Passion of the Information Flow](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001807.php) 21: [Information Flow](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001806.php) 20: [Subscriber Stats in Bloglines](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001805.php) 17: [Real Live Book](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001804.php) 16: [To ebook or not to ebook, that is the question](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001803.php) 12: [Much Ado About Comments](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001802.php) 09: [American influence on the blogosphere](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001801.php) 09: [Short Story update](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001800.php) 06: [Getting back on the Writing train](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001799.php) 04: [On Big Goals and measuring Success](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001798.php) January 31: [Game Neverstarting?](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001797.php) 31: [Ain’t that the truth](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001796.php) 31: [Random thoughts about Blogging Overload](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001795.php) 29: [Internal Corporate Blogging](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001794.php) 27: [Fun with XSLT – my draft thematic taxonomy](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001793.php) 23: [This is off our first record, most people don’t own it](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001792.php) 19: [On the meaning of fractal](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001791.php) 18: [The Fractal Blogosphere](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001790.php) 15: [Fractal Web applied to Blogging](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001789.php) 14: [How my PDA is mobilising my read/write lifestyle](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001788.php) 13: [Citizen Blogger](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001787.php) 10: [Favicons – more web design trifles](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001786.php) 08: [RSS button – look Ma, no graphics!](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001785.php) 08: [Portrait of a Geek as a young-ish man](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001784.php) 08: [Last chance](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001783.php) 07: [So come on then, what do I look like?](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001782.php) 05: [Informal Survey: what do I look like?](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001781.php) 03: [Individualizing the Web](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/001780.php)