---
title: "My New Book: Bubble Blog, a Personal Memoir of Web 2.0"
date: 2023-10-31
author: "Richard MacManus"
featured_image: "https://ricmac.org/wp-content/uploads/2023/10/MacManus_mockup-1-scaled.jpg"
categories:
  - name: "Books"
    url: "/category/books.md"
tags:
  - name: "Bubble Blog"
    url: "/tag/bubble-blog.md"
---

# My New Book: Bubble Blog, a Personal Memoir of Web 2.0

I’m excited to launch a project I’ve been working on for over a year now: a book called **Bubble Blog: From Outsider to Insider in Silicon Valley’s Web 2.0 Revolution**. I will be [serializing the book on my newsletter](https://cybercultural.com/memoir), starting this week, and it will also be released as a paperback in early 2024.

The first post from the book will go up this Thursday, 2 November, 2023. If you haven’t already, I invite you to **[subscribe to Cybercultural](https://cybercultural.com/)** today so that you receive the serialized book in your email inbox (you’ll receive two emails per week).

*Bubble Blog* is a memoir of my experiences running my tech blog, ReadWriteWeb, during the first decade of the 2000s (I mainly focus on the years 2004-2011). ReadWriteWeb was one of the key tech publications of the Web 2.0 era — for several years it was ranked one of the top 10 blogs in the world by Technorati — and was syndicated by the New York Times. The 2000s was a transformative decade for internet technology; it was when social media, smartphones and apps, and cloud computing all emerged. I chronicled this revolution on my blog. Also during this time, I traveled to Silicon Valley regularly and made (and lost) many friends along the way.

My book will, I hope, give you an inside view into what it was like building the modern internet — starting from before Facebook and the iPhone even existed.

You can read more about the book in [the launch post on Cybercultural](https://cybercultural.com/p/bubble-blog-web20-memoir).