---
title: "Microsoft Brings Touchscreen to PCs & Laptops to Challenge Apple – But Will it Work?"
date: 2011-06-01
author: "Richard MacManus"
categories:
  - name: "ReadWriteWeb"
    url: "/category/readwriteweb.md"
tags:
  - name: "2011"
    url: "/tag/2011.md"
---

# Microsoft Brings Touchscreen to PCs & Laptops to Challenge Apple – But Will it Work?

Today at the [D9 conference](https://web.archive.org/web/20120302133805/http://allthingsd.com/conferences/d/d9/), Microsoft [unveiled](https://web.archive.org/web/20120302133805/http://www.readwriteweb.com/enterprise/2011/06/microsoft-previews-windows-8.php) the latest version of its Windows operating system. Code-named [Windows 8](https://web.archive.org/web/20120302133805/http://www.microsoft.com/presspass/features/2011/jun11/06-01corporatenews.aspx), in a surprise move Microsoft is incorporating **touchscreen technology** into the Windows UI. Windows 8 will be used across a wide range of computing devices – PCs, laptops, tablets and more. One OS for all of those devices. This runs counter to Apple’s philosophy, which has separate OS’s for its desktop / laptops (Mac OS X) and tablets / mobile phones (iOS).

In short, Apple ***does not*** believe that touchscreen interfaces are appropriate for PCs and desktop computers. PC and laptop screens are vertical and up till now, Apple has pooh-poohed the idea of making these touchscreen. So the big question is: will Microsoft’s touchscreen for desktops and laptops actually work?

Windows 8 is inspired by the [Windows Phone 7](https://web.archive.org/web/20120302133805/http://www.readwriteweb.com/tag/windows+phone+7) UI, which has received mostly [positive reviews](https://web.archive.org/web/20120302133805/http://www.readwriteweb.com/archives/Using_Windows_Phone_7_one_week_with_an_HD7.php) this year. But it could be argued that this is forced innovation from Microsoft, that they’re only doing this to try and one-up Apple. Regardless, due to the sheer market force of Microsoft Windows, it’s going to shake up the PC and laptop (and netbook) market in a big way.

A video from Microsoft showcases the features we can expect from Windows 8.

The main features:

- “Tiles” replace icons. Every app on your computer will be represented by a tile, which has more information and functionality than a simple icon. The Windows start screen will become a “personal mosaic of tiles.”
- A ‘swiping’ motion to move between applications.
- The new UI is based on web technologies, principally HTML5 (the new, more interactive version of HTML that is becoming increasingly popular) and Javascript.
- Windows 8 will run both traditional desktop apps, like Microsoft Word and Excel, and new touchscreen apps built using HTML and Javascript.
- A “snap” feature to display two apps at once.
- A “thumbs layout” for the virtual keyboard, when needed.

[Microsoft states](https://web.archive.org/web/20120302133805/http://www.microsoft.com/presspass/features/2011/jun11/06-01corporatenews.aspx) that the new Windows 8 interface has been “designed and optimized for touch,” however it “works equally well with a mouse and keyboard.”

John Gruber, a Mac fanatic who runs the influential Daring Fireball blog, [believes that](https://web.archive.org/web/20120302133805/http://daringfireball.net/2011/06/windows_8_fundamentally_flawed) Windows 8 is “fundamentally flawed” and is trying to do too much. In a nutshell, he thinks that the complexity of features needed on a PC is fundamentally different from the simplicity needed on a tablet device.

I think the new touchscreen user interface, as seen in the Microsoft demo video, looks compelling. I can imagine myself using touch on my laptop. Less so on my desktop PC, as it’s usually further away from me – so unless I want to work on my guns, I don’t think I’d want to regularly stretch out my arms.

I also believe that swapping between a keyboard and touch will become quite natural after a while, for example using a keyboard for Excel and then swiping one’s way through web apps.

Overall I’m fairly excited by the idea of having a touchscreen UI on both my laptop and desktop, but particularly the laptop. What do you think, does Windows 8 look compelling to you?

*Originally published on ReadWriteWeb ([archived copy](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/microsoft_brings_touchscreen_to_pcs_laptops.php))*