---
title: "Noisey Shows MTV How to do Music TV Online"
date: 2011-03-28
author: "Richard MacManus"
categories:
  - name: "ReadWriteWeb"
    url: "/category/readwriteweb.md"
tags:
  - name: "2011"
    url: "/tag/2011.md"
---

# Noisey Shows MTV How to do Music TV Online

![](https://web.archive.org/web/20120306042829im_/http://rww.readwriteweb.netdna-cdn.com/images/noisey_logo.jpg)Wouldn’t it be great if MTV documented and showcased emerging bands on its television network, instead of making uninspired, irritating reality TV shows? Well if MTV won’t do that, then a new web site that launched this month will. [Noisey](https://web.archive.org/web/20120306042829/http://www.noisey.com/) is a video-based “new music discovery platform” that is profiling new bands and local music scenes from around the world. The site was built using HTML5 and as a result it delivers a visually appealing app-like experience. This could be the future of music TV. I for one hope so, at least.

Noisey, currently in public beta, features mini documentaries of bands alongside videos of live music. I tested Noisey out by viewing the coverage of a young band I discovered via this year’s SXSW Music festival.

I first discovered the band Yuck via NPR Music’s coverage of SXSW. Yuck is based in London, but is itself a global showcase – members come from London, New Jersey and Hiroshima. They’re a 4-piece who play a melodic and youthful blend of alt rock.

Noisey offers up a 5-part series on Yuck, starting with an introductory mini-documentary. The other 4 parts are mostly live songs, interspersed with commentary from the band and fans.

The interface has links to Yuck’s social media presence – the band is active on both [Twitter](https://web.archive.org/web/20120306042829/http://twitter.com/#!/yuckband) and [Facebook](https://web.archive.org/web/20120306042829/http://www.facebook.com/yuckband). Yuck also has [a blog](https://web.archive.org/web/20120306042829/http://yuckband.blogspot.com/), which features songs via SoundCloud, videos via YouTube, tour date details, and more.

There’s a lot to like about Noisey. Discovering new music via an Internet version of a music TV network is compelling enough. It’s also truly global, by allowing users to peek inside the music scenes of countries all over the world. Yuck is from England. I also checked out Criolo, an underground hip-hop artist from Sao Paulo in Brazil. “This is rap for real,” says a fan on the streets of Sao Paulo in the introductory video, “favela, slums, public housing.” Word.

Noisey is curated by the pop culture magazine [VICE](https://web.archive.org/web/20120306042829/http://www.viceland.com/). It also boasts technical support from Dell and Intel.

If you want to know what a future MTV will look like, it will likely bear a lot of similarity to [Noisey](https://web.archive.org/web/20120306042829/http://www.noisey.com/). Check it out!

*Originally published on ReadWriteWeb ([archived copy](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/noisey_shows_mtv_how_to_do_music_tv_online.php))*