---
title: "Totally Virtual: How ReadWriteWeb Operates"
date: 2009-11-30
author: "Richard MacManus"
categories:
  - name: "ReadWriteWeb"
    url: "/category/readwriteweb.md"
tags:
  - name: "2009"
    url: "/tag/2009.md"
---

# Totally Virtual: How ReadWriteWeb Operates

![](https://web.archive.org/web/20100204051549im_/http://www.readwriteweb.com/images/totally_virtual_150.jpg)Recently I was the keynote speaker at the [Unlimited Potential](https://web.archive.org/web/20100204051549/http://up.org.nz/) W2W (Wellington to the World) event in Wellington, New Zealand. The topic of my presentation was **running a virtual company**.

In the presentation, written by our Marketing Manager [Elyssa Pallai](https://web.archive.org/web/20100204051549/http://twitter.com/boulderservices), I spoke about the unique nature of ReadWriteWeb’s virtual business model and culture. Watch the video of my entire presentation below, for details of how our company is run and the Internet tools we use.

As I explain in the video, ReadWriteWeb is a totally virtual organization. We have no head office, or *any* office for that matter. Our team works from home or on the road, around the globe, in multiple time-zones, 24/7. Being totally virtual is about a cultural change — a mind shift.

Presentation, video-taped by [Spring TV](https://web.archive.org/web/20100204051549/http://www.springtv.co.nz/) and available [on Viddler](https://web.archive.org/web/20100204051549/http://www.viddler.com/explore/UPW2W/videos/5/):

Slides, [via Slideshare](https://web.archive.org/web/20100204051549/http://www.slideshare.net/ricmac/totally-virtual):

*Originally published on ReadWriteWeb ([archived copy](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/totally_virtual_how_readwriteweb_operates.php))*