---
title: "Digital Media M&A;: Mobile & Analytics Deals Up, Social Media Down"
date: 2009-07-03
author: "Richard MacManus"
categories:
  - name: "ReadWriteWeb"
    url: "/category/readwriteweb.md"
tags:
  - name: "2009"
    url: "/tag/2009.md"
---

# Digital Media M&A;: Mobile & Analytics Deals Up, Social Media Down

![](https://web.archive.org/web/20100414133944im_/http://www.readwriteweb.com/images/moneybills.jpg)[Peachtree Media Advisors](https://web.archive.org/web/20100414133944/http://www.peachtreemediaadvisors.com/) has just released their latest report on digital media mergers and acquisitions. We posted [their 2008 report](https://web.archive.org/web/20100414133944/http://www.readwriteweb.com/archives/2008_new_media_ma_investment_roundup.php) back in January, and this is a mid-year 2009 update to that. According to Peachtree, there were 342 digital media transactions in the first half of 2009, which was 12.3% below the number of transactions in the same period for 2008. More notably, the total value of transactions was *much less* than a year ago. In the first six months of 2009, there were $4.2 billion in digital media transactions – a whopping 61% decrease from the same period in 2008. And that $4.2B figure includes $2.5B from the [Live Nation – Ticketmaster merger](https://web.archive.org/web/20100414133944/http://www.wired.com/epicenter/2009/02/live-nation-and/) this year.

Despite the reduction in value of digital media deals, a couple of market sectors showed solid growth: **Mobile** and **Enabling, Analytics and Ad Serving**. However, the **Social Media** sector had the biggest drop, with blog/user-generated and social networking deal values down.

![](https://web.archive.org/web/20100414133944im_/http://www.readwriteweb.com/images/peachtree_july09a.jpg)*Image by Peachtree Media Advisors*

*Originally published on ReadWriteWeb ([archived copy](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/digital_media_mergers_and_acquisitions_2009.php))*