---
title: "Mobile Web Trends & Products, March ’08 Update"
date: 2008-03-30
author: "Richard MacManus"
categories:
  - name: "ReadWriteWeb"
    url: "/category/readwriteweb.md"
tags:
  - name: "2008"
    url: "/tag/2008.md"
---

# Mobile Web Trends & Products, March ’08 Update

![](https://web.archive.org/web/20090311062251im_/http://www.readwriteweb.com/images/mobile20_mar_logo.jpg)When it comes to keeping track of Mobile Web trends and products, Rudy De Waele has his finger constantly on the pulse. This month Rudy [gave a presentation](https://web.archive.org/web/20090311062251/http://www.m-trends.org/2008/03/mobile-20-plugg.html) at the Plugg Conference in Brussels about Mobile 2.0. It was an update to the one [we featured in September ’07](https://web.archive.org/web/20090311062251/http://www.readwriteweb.com/archives/mobile_20_startup_ecosystem.php) and as usual it is a fantastic overview of the Mobile Web space. I’ve picked out some highlights below, and embedded the whole slideshow at the conclusion of this post ([via Slideshow](https://web.archive.org/web/20090311062251/http://www.slideshare.net/rudydw/mobile-20-plugg)).

## Social Networking – MySpace Leads Over Facebook

The following slide tells a familiar story about the top of the mobile social networking tree – i.e. MySpace currently leads, but Facebook is gaining fast. Also interesting to note that MSN / Windows Live Spaces is a strong third, so they are well positioned here.

Here are a couple pf screenshots of Facebook and MySpace in mobile. I myself access Facebook every now and then via iPhone – and I’ve found the experience to be good, albeit very limited compared to accessing Facebook via PC. I get the feeling that the first social network to really break open with a slick, feature-packed mobile UI is going to quickly ramp up. And my bet is that it won’t be one of the established players that does that, but a new Mobile-native social network.

## Mobile Web Space

The following graphic, credited to [Raimo van der Klein](https://web.archive.org/web/20090311062251/http://raimo.jaiku.com/) (who runs a cool Mobile Web blog [here](https://web.archive.org/web/20090311062251/http://marikaya.wordpress.com/)), is a representation of where the main action is in Mobile Web. It shows that the intersection of Mobile with Communication is where the interesting things are happening – GrandCentral, Zinghu, Jaiku, Google Maps, etc.

Here is Rudy’s breakdown of the primary categories in Mobile Web, along with startups and products to watch:

## What’s Next?

The following slide lists some hot trends in Mobile Web:

## Presentation

Below is Rudy’s full presentation. And for a full primer on this topic, be sure to check out the guest post Rudy wrote for ReadWriteWeb back in Dec ’06. It’s called [Understanding Mobile 2.0](https://web.archive.org/web/20090311062251/http://www.readwriteweb.com/archives/understanding_mobile_2.php) and it has stood the test of time!

*Originally published on ReadWriteWeb ([archived copy](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/mobile_web_trends_products_march08.php))*