---
title: "Comment of the Day: Advice for Big Media"
date: 2008-02-11
author: "Richard MacManus"
categories:
  - name: "ReadWriteWeb"
    url: "/category/readwriteweb.md"
tags:
  - name: "2008"
    url: "/tag/2008.md"
---

# Comment of the Day: Advice for Big Media

![](https://web.archive.org/web/20090104145153im_/http://www.readwriteweb.com/images/comments_comp_gold_star.jpg)Our first daily [Comments Competition](https://web.archive.org/web/20090104145153/http://www.readwriteweb.com/archives/rww_comments_competition.php) winner is Dan from [BlogMinistry](https://web.archive.org/web/20090104145153/http://blogministry.com/), who left [this comment](https://web.archive.org/web/20090104145153/http://www.readwriteweb.com/archives/cnn_to_launch_completely_user.php#comment-46530) on Josh Catone’s post [CNN to Launch Completely User Generated News Site](https://web.archive.org/web/20090104145153/http://www.readwriteweb.com/archives/cnn_to_launch_completely_user.php). Congratulations Dan, you’ve won a $30 Amazon voucher, courtesy of our competition sponsors AdaptiveBlue and their [SmartLink Widgets](https://web.archive.org/web/20090104145153/http://www.adaptiveblue.com/widgets_auto.html?section=amz&name=Your%20Wish%20List).

Here is Dan’s comment, with some great advice for big media companies using web 2.0 technologies…

> “The top concern many media companies had initially when venturing into web 2.0 was moderation of conversation features such as comments. The truth is you can’t grow a community without it but with some clever thinking the hurdles were overcome. Take the New York Times for example, they have now embraced it and as result have shifted into a gear that enables them to grow.
> 
> I think moderation of community and content are the biggest factors in stopping media companies in taking social media a step further; they are frightened of the unpredictability of the medium but they have the resources to do it. It’s great to see CNN take the social web seriously.
> 
> One suggestion in resolving the accuracy problem is a self policing community – where the community governs the content via voting on whether or not it is appropriate and accurate. Slashdot.com did this even before web 2.0 was a popular term. It worked extremely well ensuring quality content. It’s simple features like this which can save a lot of resources and hassle.”

Great points Dan. For everyone else, be sure to comment (or trackback) tomorrow to be in to win a $30 Amazon gift voucher – we’re giving one away every day for the next month.

*Originally published on ReadWriteWeb ([archived copy](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/comment_of_the_day_advice_for_big_media.php))*