---
title: "Mobile 2.0 Launch Pad Part 1"
date: 2007-10-15
author: "Richard MacManus"
categories:
  - name: "ReadWriteWeb"
    url: "/category/readwriteweb.md"
tags:
  - name: "2007"
    url: "/tag/2007.md"
---

# Mobile 2.0 Launch Pad Part 1

As [noted last week](https://web.archive.org/web/20091202031340/http://www.readwriteweb.com/archives/mobile_20_conference_launchpad_companies.php), a group of startups are launching today at Mobile 2.0. Here are the first lot:

## heysan

![](https://web.archive.org/web/20091202031340im_/http://www.readwriteweb.com/images/heysan_logo.png)[heysan](https://web.archive.org/web/20091202031340/http://heysan.com/) describes itself as a “mobile meebo” – it’s a meta IM service for mobile phones. It is mobile browser based and works on the iPhone. The service is free and features include one single buddy list and a chat conversation view. They launched in April 07, a product of the YCombinator program.

## Taptu

See [our full review](https://web.archive.org/web/20091202031340/http://www.readwriteweb.com/archives/taptu_launches_new_type_of_mobile_search.php) of this product, a new type of mobile search.

## Mippin

![](https://web.archive.org/web/20091202031340im_/http://www.readwriteweb.com/images/mippin_logo.png)[Mippin](https://web.archive.org/web/20091202031340/http://www.mippin.com/) connects mobile users to their favorite web content, which for mobile means the freshest content optimized for small screens. It has a search function (although a search for “mobile2.0” didn’t discover any R/WW posts), and if you find a good story you can share it – via services like Twitter. It also allows you to publish content.

**Update:** Prashant Agarwal from Mippin [comments](https://web.archive.org/web/20091202031340/http://www.readwriteweb.com/archives/mobile_20_7th_mass_media_business_opportunities.php#c020832): “hey richard, I searched for “Mobile2.0” when I did my demo. But if you search for “Mobile 2.0″ you guys come up. Stupid, I know, we’re working on it.”

## Mobile Analytics

![](https://web.archive.org/web/20091202031340im_/http://www.readwriteweb.com/images/mobileresearch_logo.png)[MobileResearch](https://web.archive.org/web/20091202031340/http://www.mobileresearch.com/) is a mobile data company; it sells data feeds, does phone testing, etc. They’ve done a lot of work on device targeting. The Mobile Analytics product is a stats service for Mobile Web, launching in January. Currently the service is in private beta testing.

*Originally published on ReadWriteWeb ([archived copy](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/mobile_20_launch_pad_part_1.php))*