---
title: "Future of Media Video: Google Takes Over the World by 2050"
date: 2007-06-14
author: "Richard MacManus"
categories:
  - name: "ReadWriteWeb"
    url: "/category/readwriteweb.md"
tags:
  - name: "2007"
    url: "/tag/2007.md"
---

# Future of Media Video: Google Takes Over the World by 2050

![](https://web.archive.org/web/20110809020804im_/http://rww.readwriteweb.netdna-cdn.com/images/prometeus.jpg)Davide Casaleggio sent a tip to Read/WriteWeb about [a video](https://web.archive.org/web/20110809020804/http://www.youtube.com/watch?v=xj8ZadKgdC0) his company produced exploring the future of media. It is a very cool 6-minute video, which takes some educated (and imaginative) guesses at how the Web and media will evolve over the next 40-50 years. In the short movie, Google, Amazon.com and Second Life are the big winners – with Google buying Microsoft, Amazon buying Yahoo, and Second Life becoming the dominant virtual world.

The core future media concept is the Agav – an Agent-Avatar, which “finds information, people, places in the virtual worlds”. Here’s where it gets interesting. In 2022 Google launches Prometeus, the Agav standard interface, and Amazon creates ‘Place’ – a company that replicates reality. Then in 2027 Second Life evolves into ‘Spirit’, where people can become who they want to, via avatars. And then finally, the ‘Google overloads’ moment – when Prometeus buys Place and Spirit! By 2050 virtual life is the world’s biggest market and Google/Prometeus reigns supreme.

Of course it may turn out different, but the video does make you think about where the Web is headed. Check it out…

*Originally published on ReadWriteWeb ([archived copy](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/future_of_media_video_prometeus.php))*