---
title: "Google vs Yahoo Stock Analysis: Is Yahoo The One To Buy?"
date: 2007-02-02
author: "Richard MacManus"
categories:
  - name: "ReadWriteWeb"
    url: "/category/readwriteweb.md"
tags:
  - name: "2007"
    url: "/tag/2007.md"
---

# Google vs Yahoo Stock Analysis: Is Yahoo The One To Buy?

I’m no stock market expert, but Adam Hewison from [MarketClub](https://web.archive.org/web/20110829212315/http://club.ino.com/) has produced a [9-minute video](https://web.archive.org/web/20110829212315/http://broadcast.ino.com/redirect/?linkid=408) that even I can follow. It uses stock chart theory to predict the fortunes of Google and Yahoo stocks this year – concluding that Yahoo will probably have the most percentage gain:

The chart above is the Yahoo one, which has fallen over the last year. But MarketClub maintains that Yahoo potentially will gain 24% when it moves over 30.00 (it’s currently 28.35), whereas they think Google will probably gain only 11% when it breaks over 513.00 (currently it is 481.75).

Still, if you look at it from a technology perspective – you could say that buying Google at 500-odd will turn out to be a huge bargain in the long term, if they manage to take over the Internet as some people are [predicting](https://web.archive.org/web/20110829212315/http://www.pbs.org/cringely/pulpit/2007/pulpit_20070119_001510.html). And from a tech pov, there’s a reason Yahoo is struggling at 28 – their online advertising technology is behind the times and their new Panama initiative is far from certain to be a success, in competition with Google’s dominant AdWords.

But I tend to agree that Yahoo has plenty of fight left in it yet, from both a tech and stock standpoint. What do you think?

*Originally published on ReadWriteWeb ([archived copy](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/google_vs_yahoo_stock_analysis.php))*