---
title: "Mary Meeker: The State of the Internet, Part 3"
date: 2006-11-08
author: "Richard MacManus"
categories:
  - name: "ReadWriteWeb"
    url: "/category/readwriteweb.md"
tags:
  - name: "2006"
    url: "/tag/2006.md"
---

# Mary Meeker: The State of the Internet, Part 3

*Read/WriteWeb’s Web 2.0 Summit coverage sponsored [by Yahoo!](https://web.archive.org/web/20120309122323/http://yodel.yahoo.com/)*[![](https://web.archive.org/web/20120309122323im_/http://rww.readwriteweb.netdna-cdn.com/images/Yodel-Anecdotal-banner5.jpg)](https://web.archive.org/web/20120309122323/http://yodel.yahoo.com/)

At [last year’s Web 2.0 Conference](https://web.archive.org/web/20120309122323/http://www.readwriteweb.com/archives/mary_meeker_tal.php), Mary Meeker of MorganStanley outlined how mobile and Asia were set for big growth. At this year’s Summit, Meeker focused on video and monetizing that.

Mary speaks at a million miles per hour and data points go past faster than one can type them. So [check out the slides](https://web.archive.org/web/20120309122323/http://www.morganstanley.com/institutional/techresearch/webtwopto2006.html) for all the data details. Some quick notes:

- It’s tough to succeed on the Web – around 2% of tech companies create close to 100% of the wealth.
- International markets are becoming crucial, as US share of world internet users falls from 37% to around 20% in 2007. China obviously, but also India and Russia are noted by Mary.
- Mobile – entering the “adoption sweet spot” in 2007.
- Growth is still going up – especially outside the US.
- Just as Apple monetized online music, the market for online video is poised for similar growth
- Momentum for online video continues to build
- Effective editing of video will become more important – e.g. Yahoo’s The 9.
- Audio search will become more popular
- Only 13% of top 15 online retailers are pure internet plays (Amazon is #1)
- Watch where the younger generation goes

*Originally published on ReadWriteWeb ([archived copy](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/mary_meeker_web20_summit_2006.php))*