---
title: "News Corp launches blogs"
date: 2006-04-27
author: "Richard MacManus"
categories:
  - name: "ReadWriteWeb"
    url: "/category/readwriteweb.md"
tags:
  - name: "2006"
    url: "/tag/2006.md"
---

# News Corp launches blogs

News Corp has quietly released [its own set of blogs](https://web.archive.org/web/20101102052337/http://blogs.news.com.au/), dubbed “Newsblog”. The design is rather bland and the actual personalities of the bloggers is not revealed. It all seems a bit too corporate for my tastes, but some of the ‘blogs’ are getting a large amount of traffic already. For example [a post](https://web.archive.org/web/20101102052337/http://blogs.news.com.au/news/yoursay/index.php/news/comments/wrong_body/) about an Australian military death published yesterday has 584 (and counting) comments! There’s also a [ Big Brother blog](https://web.archive.org/web/20101102052337/http://blogs.news.com.au/news/bigbrother/), which at least has some pictures in it to liven up the design.

In related news, News Corp executive James MacManus (no relation) has [accused the BBC](https://web.archive.org/web/20101102052337/http://news.ft.com/cms/s/e02eca58-d558-11da-93bc-0000779e2340.html) of “blatantly commercial ambitions” and of seeking “to create a digital empire”. In other words: Hey, we’re the digital empire around here – rack off!

*Originally published on ReadWriteWeb ([archived copy](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/news_corp_launc.php))*