---
title: "Read/WriteWeb Filter"
date: 2006-04-09
author: "Richard MacManus"
categories:
  - name: "ReadWriteWeb"
    url: "/category/readwriteweb.md"
tags:
  - name: "2006"
    url: "/tag/2006.md"
---

# Read/WriteWeb Filter

![mcluhan](https://web.archive.org/web/20090410064623im_/http://static.flickr.com/28/53814994_0e48f5f3d6_m.jpg)– [Social Media Spending to Hit $757M in 2010](https://web.archive.org/web/20090410064623/http://www.micropersuasion.com/2006/04/social_media_sp.html) (over half in the technology, auto and media categories…)

– [Growing The Buzz](https://web.archive.org/web/20090410064623/http://swik.net/User:alex/Alex+Bosworth+-+The+Races/Growing+The+Buzz/c39w) (Alex Bosworth on Buzznet: “Plenty of room in the 300 billion advertising industry for social networks, they just need to be more aggressive about grabbing their share.”)

– [Dave Winer: The Internet as “idea processor”](https://web.archive.org/web/20090410064623/http://scripting.wordpress.com/2006/04/08/the-internet-as-idea-processor/) (Dave says never mind ‘user generated content’, the real value of writing on the Net “is that you can solve problems quickly” using a network of people)

– [Eric Schmidt Unplugged](https://web.archive.org/web/20090410064623/http://www.vcconfidential.com/2006/04/eric_schmidt_un.html) (Google CEO speech — covers all the usual 2.0 bases. But he also mentioned that Google is working on auto-translation products… which if it comes to fruition would allow me to finally cover the Asian 2.0 blogs!)

– [Michael Parekh on Google’s auto-translation](https://web.archive.org/web/20090410064623/http://mp.blogs.com/mp/2006/04/s_6.html) (“Already almost 70% of the content on the web is in languages other than English, and growing fast.”)

– [Another China’s Web2.0 100 List](https://web.archive.org/web/20090410064623/http://www.cwrblog.net/148/another-chinas-web20-100-list.html) (on the back of China’s Web2.0 Conference, apparently held in Beijing yesterday, comes a list of China’s top 100 web 2.0 companies)

– [ Marc Canter asks a great question about Google Base](https://web.archive.org/web/20090410064623/http://blog.broadbandmechanics.com/2006/04/its-time-google-base-made-their-intentions-clear) (“…we still don’t know whether or not all this data is for Google’s exclusive use – or whether this structured data will be available publicly or not.”)

– [A CTO’s guide to Web 2.0](https://web.archive.org/web/20090410064623/http://darwinianweb.com/archive/2006/333.html) (Adam Green gives us all a nice spiel to use on the CTO or CIO, next time he/she asks: “What’s all this web 2.0 stuff about eh?”)

– [While Big Companies Deliberate, Small Companies Obliterate](https://web.archive.org/web/20090410064623/http://avc.blogs.com/a_vc/2006/04/while_big_compa.html) (Fred Wilson tells us what to say when the CTO/CIO pooh-poohs what Adam told us to say!)

Flickr pic [by Rick Bruner](https://web.archive.org/web/20090410064623/http://www.flickr.com/photos/rickbruner/53814994/): Peter Hirschberg of [Technorati](https://web.archive.org/web/20090410064623/http://technorati.com/) shares his thoughts on Social Media at BlogOn 2005, with the great [Marshall McLuhan](https://web.archive.org/web/20090410064623/http://www.marshallmcluhan.com/) pictured on the screen.

*Originally published on ReadWriteWeb ([archived copy](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/readwriteweb_fi_16.php))*