---
title: "Understanding Google: Exclusive look at a JupiterResearch report"
date: 2006-03-23
author: "Richard MacManus"
categories:
  - name: "ReadWriteWeb"
    url: "/category/readwriteweb.md"
tags:
  - name: "2006"
    url: "/tag/2006.md"
---

# Understanding Google: Exclusive look at a JupiterResearch report

![sergey loves larry](https://web.archive.org/web/20100727040058im_/http://static.flickr.com/24/35458041_a5d1f6e199_m.jpg)In [my latest ZDNet post](https://web.archive.org/web/20100727040058/http://blogs.zdnet.com/web2explorer/?p=146), I review a recent JupiterResearch Concept Report entitled [Understanding Google](https://web.archive.org/web/20100727040058/http://www.jupiterresearch.com/bin/item.pl/research:concept/63/id=97129/). Subtitle: Competing and Partnering with the Most Influential Company Online. It costs $750 to purchase this report, so I asked Jupiter’s [Michael Gartenberg](https://web.archive.org/web/20100727040058/http://weblogs.jupiterresearch.com/analysts/gartenberg/) if I could get it for free and blog about it – as I did almost 1 year ago with [their report on RSS Readers](https://web.archive.org/web/20100727040058/http://www.readwriteweb.com/archives/jupiterresearch.php). Happily Michael agreed and so I’ve been mulling over the Understanding Google report for the past few days and today I [wrote up my thoughts](https://web.archive.org/web/20100727040058/http://blogs.zdnet.com/web2explorer/?p=146). Among other things, the report warns that Google’s insularity and intense focus on organizing consumers’ information may not scale.

\[[Full story on ZDNet…](https://web.archive.org/web/20100727040058/http://blogs.zdnet.com/web2explorer/?p=146)\]

Photo: [Jason Shellen](https://web.archive.org/web/20100727040058/http://www.flickr.com/photos/shellen/35458041/)

*Originally published on ReadWriteWeb ([archived copy](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/understanding_g.php))*