---
title: "Reuters on the role of big media in the Read/Write Web"
date: 2006-03-02
author: "Richard MacManus"
categories:
  - name: "ReadWriteWeb"
    url: "/category/readwriteweb.md"
tags:
  - name: "2006"
    url: "/tag/2006.md"
---

# Reuters on the role of big media in the Read/Write Web

Jeff Jarvis is [live-blogging](https://web.archive.org/web/20110519164915/http://www.buzzmachine.com/index.php/2006/03/02/1205/) the keynote of Tom Glocer, CEO of Reuters, at the Online Publishers Association. I got pretty excited by [a similar speech](https://web.archive.org/web/20110519164915/http://www.readwriteweb.com/archives/content_and_con.php) by Associated Press CEO Tom Curley just over a year ago, so this Reuters keynote is pressing my buttons too. I particularly liked this point, on the role of big media in the current era of user-generated content. There are 3 main roles, quoth Jarvis via Glocer:

1\) Media companies will be a “seeder of clouds”. I think that means attracting good content and people to its sites and apps.

2\) they’ll be a “provider of tools‚Ķ We need to produce open standards and interoperability to allow” people to create content (Yes, yes!)

3\) media companies will be “filter and editor” (…I think I need a cigarette now)

Seriously, it’s great to see traditional media companies embracing user content and recognizing that providing tools and filters is the answer – rather than [grimly](https://web.archive.org/web/20110519164915/http://www.roughtype.com/archives/2006/02/the_new_narciss.php) trying to hold on to 20th century broadcast culture. This is what [mainstreaming](https://web.archive.org/web/20110519164915/http://publishing2.com/2006/03/01/you-know-youre-a-geek-if-you/) the Read/Write Web is about.

*Originally published on ReadWriteWeb ([archived copy](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/reuters_on_the.php))*