---
title: "Read/WriteWeb Filter"
date: 2006-02-25
author: "Richard MacManus"
categories:
  - name: "ReadWriteWeb"
    url: "/category/readwriteweb.md"
tags:
  - name: "2006"
    url: "/tag/2006.md"
---

# Read/WriteWeb Filter

![old man grey](https://web.archive.org/web/20100604131007im_/http://static.flickr.com/31/103964281_c3f6f51bd4_m.jpg)– [Erik Benson goes “old man grey”](https://web.archive.org/web/20100604131007/http://www.flickr.com/photos/erikbenson/103964281/) (I knew he was wise beyond his years…)

– [Kevin Roberts’ Sisomo](https://web.archive.org/web/20100604131007/http://www.sisomo.com/) (leading edge kiwi wows the marketing/advertising world again with a beautifully designed site about his ‘Sisomo’ concept — “the story of sight, sound and motion”)

– [The Future of Web Apps podcasts](https://web.archive.org/web/20100604131007/http://www.carsonworkshops.com/summit/) available now (this will keep my ears busy for a while…)

– [Is MySpace.com Really That Popular?](https://web.archive.org/web/20100604131007/http://abcnews.go.com/Technology/story?id=1650209&page=1) (“…despite having large numbers of registered users, only a portion of those are active participants on the site.”)

– [Umair: Why is the Valley Afraid of MySpace?](https://web.archive.org/web/20100604131007/http://www.bubblegeneration.com/2006/02/industry-note-great-divide-why-is.cfm) (“The challenge, of course, is for geeks to understand that it’s exactly this value equation they should be disrupting, not ignoring: making marketing, branding, advertising not evil.”)

– [ Commenter on Umair’s site about why MySpace got popular](https://web.archive.org/web/20100604131007/http://www.bubblegeneration.com/2006/02/why-yahoo-didnt-build-myspace-dont.cfm#114074577285545567) (“All this talk about MySpace lately. As someone who was part of the Los Angeles indie music scene that is now credited with making MySpace cool, I can tell you it was all about hooking up.”)

– [ Greg Yardly on why Yahoo’s social media pyramid is wrong](https://web.archive.org/web/20100604131007/http://www.yardley.ca/blog/index.php/archives/2006/02/21/yahoos-counterproductive-pyramid/) (“To compete, Yahoo’s new services need 90% creators, not 1% or 10%.” — note that Bradley Horowitz pops up [ in the comments](https://web.archive.org/web/20100604131007/http://www.yardley.ca/blog/index.php/archives/2006/02/21/yahoos-counterproductive-pyramid/#comment-2673) to say he agrees.)

– [Pete Cashmore on Edge Feeders](https://web.archive.org/web/20100604131007/http://mashable.com/2006/02/21/feedxs-an-early-edge-feeder/) (points to [FeedXS](https://web.archive.org/web/20100604131007/http://feedxs.com/) as an early example of a service that creates RSS feeds on the fly — i.e. feeds are created and consumed as easily as reading something on the Web)

– [Scott Karp: Audiences are not created equal](https://web.archive.org/web/20100604131007/http://publishing2.com/2006/02/25/audiences-are-not-created-equal) (“Old Media has the audiences, but doesn’t know what to do with them. New Media knows what to do, but doesn’t have the audiences.”)

– [10 Flickr Hacks](https://web.archive.org/web/20100604131007/http://prblog.typepad.com/strategic_public_relation/2006/02/10_flickr_hacks.html)

Flickr pic [by Erik Benson](https://web.archive.org/web/20100604131007/http://www.flickr.com/photos/erikbenson/103964281/)

*Originally published on ReadWriteWeb ([archived copy](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/readwriteweb_fi_7.php))*