--- title: "Yahoo My Web 2.0" date: 2005-06-29 author: "Richard MacManus" categories: - name: "ReadWriteWeb" url: "/category/readwriteweb.md" tags: - name: "2005" url: "/tag/2005.md" --- # Yahoo My Web 2.0 Yahoo has a beta “Social Search Engine” called (woo!) [My Web 2.0](https://web.archive.org/web/20060315002928/http://myweb2.search.yahoo.com/). According to [the Yahoo Search Blog](https://web.archive.org/web/20060315002928/http://www.ysearchblog.com/archives/000130.html), it “enables people to search the expertise of their friends and community”. It hooks into [Yahoo 360](https://web.archive.org/web/20060315002928/http://360.yahoo.com/) (which opened up to the general public last week), and it’s got “personalized search”, sharing controls, tagging and APIs. All beautiful Web 2.0 stuff – and I presume that’s why “Web 2.0” features in the name. Oh and they have [a blog](https://web.archive.org/web/20060315002928/http://www.ysearchblog.com/myweb/) too. **Reactions from around the ‘Sphere** (including those who got to test drive it before the public announcement): [Flickr Blog](https://web.archive.org/web/20060315002928/http://blog.flickr.com/flickrblog/2005/06/shiny_new_toy.html): “…it has all the ingredients for a healthy Web 2.0 experience, including: Control what you see (and want to see) by your social network [Open APIs](< http://developer.yahoo.net/myweb/index.html>) for developers to mess with RSS feeds for pulling out the stuff you’re interested in And of course: You can tag more than a kid with ADD on a third grade playground (including location, time and people tagging)” [Jeremy Zawodny](https://web.archive.org/web/20060315002928/http://jeremy.zawodny.com/blog/archives/004859.html): “…for most topics I might want to know more about, I already know someone that’s smarter than me on the subject. I have my very own community of experts (we all do).” [Waxy.org](https://web.archive.org/web/20060315002928/http://www.waxy.org/archive/2005/06/28/yahoo_la.shtml): “At the very least, it blows Google’s offering out of the water, and follows in a recent trend of Yahoo’s smart moves and acquisitions.” (plus some interesting thoughts on how it compares to del.icio.us) [Matt Haughey](https://web.archive.org/web/20060315002928/http://a.wholelottanothing.org/2005/06/my_web_20.html) on the difference between My Web 2.0 and delicious: “I use delicious to bookmark all the neat things I find online, but Yahoo’s search is more for reference things and epinions style bookmarks I want to save for later and share with friends.” [Marc Canter](https://web.archive.org/web/20060315002928/http://marc.blogs.it/archives/2005/06/were_creating_a.html): “But to make this really functional I’m hoping that access to members themselves and what they’ve rated, ranked, tagged, etc. – will also be necessary.” [Ross Mayfield](https://web.archive.org/web/20060315002928/http://www.corante.com/many/archives/2005/06/28/yahoo_social_search_act_ii.php): “When you make search social, what matters is trust, expertise and context.” [John Battelle](https://web.archive.org/web/20060315002928/http://battellemedia.com/archives/001663.php): “This is a major push from Yahoo in the realm of social search.” [SiliconBeat](https://web.archive.org/web/20060315002928/http://www.siliconbeat.com/entries/2005/06/28/yahoo_tags_and_flickr_my_web_20.html): “Version one was mostly about storing bookmarks and whatnot. Version 2.0 is about sharing that information with others.” [Greg Linden is skeptical](https://web.archive.org/web/20060315002928/http://glinden.blogspot.com/2005/06/yahoo-gets-social-with-myweb.html): “Yahoo MyWeb 2.0 might win some converts in the early adopter crowd, but it isn’t a system built for the mainstream.” **Related:** Google launches [Personalized Search](https://web.archive.org/web/20060315002928/http://www.google.com/psearch). [Google Blog](https://web.archive.org/web/20060315002928/http://googleblog.blogspot.com/2005/06/search-gets-personal.html) states “…you can use that [search history](https://web.archive.org/web/20060315002928/http://googleblog.blogspot.com/2005/04/from-lost-to-found.html) you’ve been building to get better results.” (nb: you know it’s the official Google blog, because it calls Sergey and Larry by their first names) **But wait, there’s more:** Yahoo! are [upgrading their email software](https://web.archive.org/web/20060315002928/http://www.pcmag.com/article2/0,1895,1832440,00.asp) to incorporate Oddpost functionality (one of Yahoo’s acquisitions last year). I guess this is going to be Yahoo’s week, just as [last week was Microsoft’s](https://web.archive.org/web/20060315002928/http://www.readwriteweb.com/archives/002766.php). Poor old Google 🙂 *Originally published on ReadWriteWeb ([archived copy](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/yahoo_my_web_20.php))*