---
title: "Bringing Web 2.0 to The People"
date: 2005-05-24
author: "Richard MacManus"
categories:
  - name: "ReadWriteWeb"
    url: "/category/readwriteweb.md"
tags:
  - name: "2005"
    url: "/tag/2005.md"
---

# Bringing Web 2.0 to The People

![Web 2.0 News](https://web.archive.org/web/20060204101817im_/http://www.readwriteweb.com/images/web20_news.gif)[Jim Cuene gave an excellent presentation](https://web.archive.org/web/20060204101817/http://cuene.typepad.com/blog/2005/05/web_20_at_mima.html) to the [Minnesota Interactive Marketing Association](https://web.archive.org/web/20060204101817/http://www.mima.org/events/index.asp?eventID=47) last week, on the subject of Web 2.0. The accompanying [powerpoint presentation](https://web.archive.org/web/20060204101817/http://cuene.typepad.com/MiMA.1.ppt) (3.2MB) is a nice overview of current Web 2.0 trends, delivered in a down-to-earth and businesslike way. I particularly liked Slide 3, a comparison between Web 1.0 and 2.0 entitled “Web 2.0: Evolution Towards a Read/Write Platform”. Also covered in the presentation:

– Overview of common Web 2.0 apps like Flickr, del.icio.us and Wikipedia – Introduction to blogging for a business audience – Social Networks Connect Users into Communities of Trust (or interests) – RSS Adoption is Small Currently, But it Could be an Attractive Tool for Niche Marketers – Introduction to RSS and RSS Readers, using examples – Users Who Are Using Web 2.0 Apps are Highly Engaged, Active and Attractive to Marketers – Tactical Opportunities for Early Adopters & Marketers

Full marks to Jim for translating Web 2.0 trends and opportunities to a marketing and business-focused audience. There’s also [a podcast available](https://web.archive.org/web/20060204101817/http://garrickvanburen.com/firstcrack/archive/first-crack-43-web-20-in-minneapolis/), from Garrick Van Buren, featuring some interesting chit-chat with Jim and members of the Minnesota Interactive Marketing Association. However the audio from Jim’s presentation itself was hard to pick up, so I didn’t listen the whole way through. Still, nicely done by both Jim and Garrick and I hope others will follow their example and publish similar business-focused presentations about Web 2.0.

*Originally published on ReadWriteWeb ([archived copy](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/bringing_web_20.php))*