---
title: "The Gentle Art of Self-Promotion"
date: 2005-04-05
author: "Richard MacManus"
categories:
  - name: "ReadWriteWeb"
    url: "/category/readwriteweb.md"
tags:
  - name: "2005"
    url: "/tag/2005.md"
---

# The Gentle Art of Self-Promotion

The second in my [JupiterResearch blogging](https://web.archive.org/web/20060104234450/http://www.readwriteweb.com/archives/002686.php) series is coming up later today, but I thought I’d mention my new sponsorship drive in the meantime. Basically I’ve set myself a goal of being **self-employed in blogging-related activities by the end of this year**. This will primarily be from writing (not just on R/WW), but also probably consulting and software design.

My strength though is writing – and thoughtful, analytical writing at that. Exemplified (I hope) by all the hard work I’ve been putting into R/WW over the past 6 months.

## Up To 25% From R/WW

So to get me kick-started on my self-employment goal I’d like to try and earn some money from Read/Write Web – perhaps up to 25% of what I need to go full-time with blogging activities, perhaps less. I doubt it’d be much more than that.

For R/WW sponsors or advertisers, I am particularly targeting **Web 2.0-style companies who want to reach influential, smart, decision-making people**. And yes my dear readers, you can take that as a compliment 😉

I have a couple of things in mind:

**1)** Obtaining a sponsor specifically for the [Web 2.0 Weekly Wrap-Up](https://web.archive.org/web/20060104234450/http://www.readwriteweb.com/archives/002687.php). This would involve a banner at the top of each Wrap-Up article and perhaps a “proudly brought to you by…” mention. Nothing inside the editorial though.

**2)** Permanant sponsor banners in the right-hand gutter. NB I may need to think about re-designing my blog, as the 3-column design can be restrictive.

Any thoughts about all this? Feel free to let me know in the comments below. Plus of course if you’d like to be a sponsor, [send me an email](https://web.archive.org/web/20060104234450/mailto:readwriteweb@gmail.com) 🙂

*Originally published on ReadWriteWeb ([archived copy](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/the_gentle_art.php))*