---
title: "bloggers steps the marketing monster nicely"
date: 2004-12-10
author: "Richard MacManus"
categories:
  - name: "ReadWriteWeb"
    url: "/category/readwriteweb.md"
tags:
  - name: "2004"
    url: "/tag/2004.md"
---

# bloggers steps the marketing monster nicely

***DISCLOSURE: This post is part of my sponsorship arrangement with Marqui. I am being paid US$800 per month for 3 months, to post once a week about Marqui.***

It’s that time of the week again, when I give my thanks to [Marqui](https://web.archive.org/web/20050206192201/http://www.marqui.com/) for sponsoring my blog for 3 months. Thanks! Anyway I thought I’d have a little fun with it this week and continue with the cut-up/remix theme I experimented with yesterday. I did a cut-up of recent Marqui coverage on blogs, using this method:

1\) I’m subscribed to a [PubSub](https://web.archive.org/web/20050206192201/http://www.pubsub.com/) search for the word “marqui”. Using my Bloglines aggregator, I requested the last 48 hours worth of results from that feed (about 7,300 words). 2) I then ran it through the [Grazulis Cut-up Machine](https://web.archive.org/web/20050206192201/http://web.ukonline.co.uk/gary.leeming/burroughs/cutup_machine.htm) 10 times, using the “random” setting. 3) Lastly, I condensed it to 100 words using Microsoft Word’s nifty AutoSummarize feature.

The result was this, which came out rather poetic…

\*\*\*start\*\*\*

consumers other marketing unspoken) posts. entrepreneurs program Marqui be Canter’s Marqui product blogs small advertisers finally, some post: experiment. customers. blog): financial and bloggers individual bloggers. about the time is company Marqui, their is paid? bloggers was participate in original highly Marqui. bloggers steps the marketing monster nicely. I company. Blog Service idea of Marqui of authors Marqui changes activity pay. products. Marqui’s with Weblog already marketing own experiments. A products. launched products about? blogger I marketing). blogger). Ladys to bloggers link. talking points

\*\*\*finish\*\*\*

p.s. I think this ‘blog for dollars’ program is working out very well for Marqui, no matter what the bloggers *actually write*. Which is to say – the coverage Marqui is getting from this program is more important to its success than the words being written about them.

*Originally published on ReadWriteWeb ([archived copy](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002547.php))*