---
title: "Don’t all link to me at once…"
date: 2004-11-17
author: "Richard MacManus"
categories:
  - name: "ReadWriteWeb"
    url: "/category/readwriteweb.md"
tags:
  - name: "2004"
    url: "/tag/2004.md"
---

# Don’t all link to me at once…

In [a recent post](https://web.archive.org/web/20050213044956/http://www.readwriteweb.com/archives/002432.php) I floated the theory that Content Creators need Media Companies to help them attract mass eyeballs to read their carefully-crafted content. It would be a symbiotic relationship – the Media Co’s get compelling content and the Content Creator gets mass readership. It’s win-win and I think this is one way round the A-List or Power Law issue with the blogosphere.

My [previous post](https://web.archive.org/web/20050213044956/http://www.readwriteweb.com/archives/002434.php) is a classic case in point. It’s an interview with the CEO of the top computer book seller in the world and a leading Web visionary. The *content* of the interview is very compelling (IMHO), if you’re at all interested in web technology. Yet so far, about 36 hours after I published it, no big blogosphere ‘connectors’ have linked to it. I haven’t really pimped it round the sphere, other than submitting it to Slashdot (no go, this time) and Boing Boing (obviously not quirky enough). I suppose I could email the link to the connectors in the web tech blogging world – Dave Winer, Doc Searls, Robert Scoble, et al. But frankly I hate doing that kind of stuff… it makes me feel like I’m a court jester begging for the King’s attention. (I haven’t even linked to said people, such is my shame in even mentioning it).

So what to do? Obviously I want people to read my interview with Tim O’Reilly, not to mention the other things I put so much effort into writing. Maybe I need a “Blog Agent” to whip up some public relations, flick the link around to all the connectors, syndicate it on media websites – and all the other things that you need to do to get read around here. That’s not self-pity speaking either – it’s ambition…of a Content Creator who is not very good at this PR game.

Of course, it all comes back to that word ‘momentum’ (one of my fave words currently). Once even 1 connector links to you, the ball starts rolling and the meme spreads – sometimes like wildfire. That’s happened to me a number of times before – e.g. my [interview with Lucas Gonze](https://web.archive.org/web/20050213044956/http://www.readwriteweb.com/archives/002378.php) got Slashdotted and it was all go after that. The challenge for the vast majority of bloggers is to get that first connector to link to you…

*Originally published on ReadWriteWeb ([archived copy](https://web.archive.org/web/20020204040018/http://www.readwriteweb.com/archives/002440.php))*